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At Vetreria di Borgonovo, we closely observe the emerging HoReCa 2025 trends — innovation, sustainability, and new consumer experiences that are transforming the industry. Whether you manage a restaurant, a hotel bar, or a catering service, 2025 will bring major developments impacting menus, purchasing, sustainability, and customer experience.
In this article, you’ll find the key trends to know and practical tips for updating your service and equipment.
No- and Low-Alcohol Beverages: The New Must-Have in Beverage Menus
The drinking culture is changing: more and more customers are looking for cocktails, wines, and beers with low or zero alcohol content, without giving up the pleasure of a refined experience. This trend is no longer a passing fad — it’s a concrete demand that venues can’t ignore.
To enhance these offerings, it’s essential to use versatile glasses and tumblers that elevate the organoleptic characteristics of each drink while maintaining elegance and service practicality.
👉 The Some Lines and Dude collections by Borgonovo offer the perfect tumblers and stemware to serve cocktails and mocktails in style.
Product links:
- SOMELINES: https://www.borgonovo.it/bicchieri/swoof/product_tag-some-lines/
- DUDE: https://www.borgonovo.it/bicchieri/swoof/product_tag-dude/
Glass as a Sensory Experience
A glass is no longer just a container — it’s part of the story a venue wants to tell.
Distinctive shapes, vintage textures, or Art Deco references turn the table setting into a unique visual and sensory experience.
However, aesthetic value must coexist with functionality: durability, stackability, and ease of washing remain essential requirements for professionals in the HoReCa sector.
👉 The Mistral line by Borgonovo, with its elegant and refined design, perfectly combines personality with professional-grade durability.
Useful links:
- MISTRAL GLASS: https://www.borgonovo.it/bicchieri/swoof/product_tag-mistral/
- MISTRAL STEMWARE: https://www.borgonovo.it/calici/swoof/product_tag-mistral/
Sustainability and Reuse: The Future Is Already Here
In 2025, new European regulations will further accelerate the move away from single-use products.
Glass stands out as the most hygienic, durable, and 100% recyclable choice — ideal for supporting the hospitality industry’s commitment to sustainability.
👉 All Borgonovo collections are produced in Italy using certified processes and durable materials to ensure both quality and environmental respect.
Modular Buffets and Single Servings: Flexibility and Hygiene
Banqueting in 2025 is evolving towards more dynamic solutions, with modular buffets that adapt to various occasions and smaller portions to reduce waste and maintain maximum hygiene.
Glass cups, containers, and trays offer practicality without sacrificing aesthetics, allowing quick refills and setups while enhancing the presentation of finger food and single portions.
👉 Borgonovo’s Modì, Indro, and Oval collections are ideal for refined, elegant food displays.
Useful links:
- MODI: https://www.borgonovo.it/coppe-e-coppette/swoof/product_tag-modi/
- OVAL: https://www.borgonovo.it/bicchieri/swoof/product_tag-oval/
- INDRO: https://www.borgonovo.it/coppe-e-coppette/swoof/product_tag-indro/
Essential Kits and Operational Simplification
Managing a venue today means optimizing time and resources.
Many professionals are reducing stock and focusing on a versatile and durable core set that meets most service needs.
A “core kit” that includes universal stemware, low and high tumblers, and one or two signature pieces covers a wide range of uses while maintaining aesthetic consistency and simplifying daily operations.
👉 The Contea, Ducale, and Gaudì lines by Borgonovo offer practical and cohesive solutions for everyday service.
Useful links:
- CONTEA STEMWARE & GLASSES: https://www.borgonovo.it/calici/swoof/product_tag-contea/ https://www.borgonovo.it/bicchieri/swoof/product_tag-contea/
- DUCALE GLASS: https://www.borgonovo.it/bicchieri/swoof/product_tag-ducale/
Design 2025: Personality with Consistency
Textures, colors, and retro-modern lines are finding their place on tables, always with an eye on brand coherence.
The trend is to combine a family of base forms with an “accent” collection to add character without complicating service or replacements.
👉 A winning combination? Ducale glasses as the base, paired with distinctive stemless designs like Baroque, Gaudì, Mistral, or Rococò — a mix that brings personality to the table while maintaining a cohesive, versatile, and durable setup.
Useful links:
- DUCALE STEMWARE: https://www.borgonovo.it/calici/swoof/product_tag-ducale/
- MISTRAL STEMWARE: https://www.borgonovo.it/calici/swoof/product_tag-mistral/
- BAROQUE/ROCOCO/GAUDI: https://www.borgonovo.it/calici/swoof/product_tag-baroquerococogaudi/
- BAROQUE GLASS: https://www.borgonovo.it/bicchieri/stemless-baroque-490/
- ROCOCO GLASS: https://www.borgonovo.it/bicchieri/stemless-rococo-490/
Why Glass Remains the Right Choice
Glass continues to be the ideal solution for the HoReCa sector:
It is neutral and safe from an organoleptic perspective.
It has an aesthetic impact that enhances drinks and dishes, making them more appealing both in person and on social media.
It is durable and reusable, fully aligned with sustainability goals.
See You at Host Milano 2025
From October 17 to 21, we’ll be at Host Milano 2025, the most important international event for the world of professional hospitality.
Come visit us at Pavilion 9 – Stand Q22 to discover our glass collections designed for restaurants, hotels, and catering services.
🔍 Want to learn more about the world of Borgonovo?
📖 Since 1950, Borgonovo has been producing high-quality glassware for the HORECA sector. Discover our full range and tailored solutions.
👉 Download the 2025 catalogue: 2025 catalogue.
Have a project in mind? Let’s work together to bring it to life. Contact us to discuss your ideas and create something truly unique.
