BLOG
Vetreria di Borgonovo in the 1990s: A New Chapter
After decades of evolution, Vetreria di Borgonovo entered the 1990s with a new vision for the HORECA sector, marking the beginning of a modern, international era. During this decade, the company solidified its status as an international player in the glass industry.
Pier Francesco Piccioni, son of Francesco, began working in the company at this time. From the warehouse to various departments, he gained a deep understanding of operations. Known for his initiative and practical mindset, he became the only person at the time fluent in English, handling direct communication with American machine manufacturers and even assisting with technical repairs.
When his father passed away in 1998, Pier Francesco was ready to take over, continuing his father’s legacy while embracing new directions with confidence and vision.
The Birth of Decover and the Formation of the Group
In 1994, a major turning point came with the creation of Decover, a company dedicated to the decorative customization of glassware.
Originally based in Milan, Decover had ceased operations due to financial issues. Vetreria di Borgonovo seized this opportunity and acquired the business to gain full control over decoration processes. Within a few years, Decover was relocated to Borgonovo, integrated into the main facility, and fully modernized—giving rise to the Vetreria Group.
This move allowed for greater independence, improved service, and more tailored solutions for customers in the HORECA sector.
A Partnership That Stands the Test of Time
Commitment to the HORECA Sector: Custom Glassware with a Purpose
Over the years, Vetreria di Borgonovo has developed a deep understanding of the HORECA industry’s evolving needs. From restaurants and hotels to large-scale catering businesses, the company has worked closely with professionals to create glass products that combine functionality, durability, and design.
Thanks to the internalization of decoration processes through Decover, the company now offers fully customizable solutions tailored to each client’s vision. Whether it’s unique engravings, logos, or special finishes, every product is created with precision and purpose, making it ideal for the demanding standards of the HORECA market.
This customer-centric approach has allowed Borgonovo to stand out not only in Italy but also across international markets, with exports now reaching over 60 countries. The company’s ability to merge tradition and innovation continues to be a key driver in delivering reliable, high-quality glassware that meets both aesthetic and operational needs.
By investing in cutting-edge technology and sustainable production methods, Vetreria di Borgonovo reinforces its role as a trusted partner for the HORECA sector, offering solutions that are both elegant and efficient.
🔍 Want to learn more about the world of Borgonovo?
📖 Since 1950, Borgonovo has been producing high-quality glassware for the HORECA sector. Discover our full range and tailored solutions.
👉 Download the 2025 catalog: 2025 catalogue.
Have a project in mind? Let’s work together to bring it to life. Contact us to discuss your ideas and create something truly unique.
