{"id":75723,"date":"2025-04-03T08:30:00","date_gmt":"2025-04-03T06:30:00","guid":{"rendered":"https:\/\/www.borgonovo.it\/?p=75723"},"modified":"2025-03-20T12:00:45","modified_gmt":"2025-03-20T10:00:45","slug":"borgonovoglass-com-borgonovo-history-horeca","status":"publish","type":"post","link":"https:\/\/www.borgonovo.it\/en\/borgonovoglass-com-borgonovo-history-horeca\/","title":{"rendered":"Vetreria di Borgonovo and Werner Sahm: A Game-Changing Partnership"},"content":{"rendered":"\n

Vetreria di<\/strong> Borgonovo has a long-standing history of craftsmanship and innovation in the HORECA sector. In the late 1960s, a fateful encounter was about to change its course forever.<\/strong><\/p>\n\n\n\n

A bus arrived in the town square, and among the passengers was a German entrepreneur, Werner Sahm<\/strong>, whose connection to Italy was limited to a brief stay in the country as a war refugee.<\/p>\n\n\n\n

The Meeting That Changed Everything<\/strong><\/p>\n\n\n\n

Sahm\u2019s arrival in Italy, and specifically in Borgonovo town, might seem unusual, but it was actually driven by a very precise reason. Together with his brother, Sahm owned Rastal<\/strong>, a company specializing in glass decoration. He had traveled directly from Germany to the small town of Piacenza to visit Borgonovo Glassworks in person.<\/p>\n\n\n\n

Sahm did not arrive empty-handed\u2014he brought with him a beer mug he had discovered during one of his travels across Europe. But this was no ordinary beer mug; it bore the Borgonovo brand<\/strong>.<\/p>\n\n\n\n

With his solid knowledge of Italian and strong commercial acumen, Sahm had come personally to place an order for thousands upon thousands of those very mugs.<\/p>\n\n\n\n

This meeting would mark the beginning of a long-lasting partnership<\/strong>, playing a key role in expanding Vetreria di Borgonovo beyond Italy\u2019s borders.<\/p>\n\n\n\n

\"Borgonovo<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

The 1980s: Crisis and Turning Point<\/h2>\n\n\n\n

The two decades following the meeting with Werner Sahm were prosperous for Vetreria di Borgonovo, which continued to grow, expand, and modernize. The company strengthened its production capabilities and became a trusted supplier in the industry.<\/p>\n\n\n\n

However, the late 1980s marked a critical moment. The glass industry was undergoing major changes<\/strong>, with increasing competition and shifting consumer preferences. Many companies struggled to adapt, and Borgonovo was no exception.<\/p>\n\n\n\n

To overcome this challenge, the company embraced a new management approach<\/strong>. Key strategies included:
\u2705 The introduction of managerial figures<\/strong>, bringing fresh perspectives.
\u2705 Expansion into foreign markets<\/strong>, particularly in Germany and beyond.
\u2705 Participation in major international trade fairs<\/strong>, including events in Hong Kong and Frankfurt<\/strong>, the latter still being a key event for the company today.<\/p>\n\n\n\n

This shift in strategy ensured Borgonovo\u2019s survival<\/strong> and paved the way for the international success that followed.<\/p>\n\n\n\n

\"Historical<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

A Partnership That Stands the Test of Time<\/strong><\/p>\n\n\n\n

At the time, Germany was experiencing a shortage of raw materials<\/strong>, and Rastal needed a large quantity of beer mugs<\/strong> to fulfill its growing orders. Sahm saw in Borgonovo the perfect supplier for his company\u2019s needs.<\/p>\n\n\n\n

This encounter marked a turning point<\/strong> in Vetreria di Borgonovo’ history. From that moment on, Rastal and Borgonovo formed a strong partnership<\/strong> that continues to this day.<\/p>\n\n\n\n

The years following that meeting were pivotal. Natural growth, driven by the relationship with Rastal and favorable economic conditions<\/strong>, led to major internal changes<\/strong>.<\/p>\n\n\n\n

The passing of Icilio Cantoni<\/strong> and Mario Marzini<\/strong> resulted in a restructuring: between the 1970s and 1980s, the company was led by Piccioni and Marzini\u2019s two sons, who became partners<\/strong>.<\/p>\n\n\n\n

\"Borgonovo<\/a><\/figure>\n\n\n\n

Borgonovo Today: Innovation, Sustainability, and Global Reach<\/strong>
<\/strong><\/strong>Today, Vetreria di Borgonovo<\/strong> boasts a long tradition of innovation<\/strong> and has established itself as a benchmark in the glass industry<\/strong>. The company\u2019s dedication to quality and craftsmanship remains at the core of its philosophy.<\/p>\n\n\n\n

Through strategic collaborations<\/strong>, Borgonovo has expanded its international presence, providing high-quality solutions for restaurants, hotels, and bars<\/strong>. Its partnership with Rastal has allowed it to supply customized glassware to renowned brands worldwide<\/strong>.<\/p>\n\n\n\n

Additionally, Borgonovo has taken significant steps toward sustainability<\/strong>. The company has optimized production processes, reducing waste and energy consumption<\/strong>. Investments in advanced glass technology<\/strong> ensure that each product meets modern environmental standards<\/strong> while maintaining its exceptional durability.<\/p>\n\n\n\n

This commitment to innovation and sustainability<\/strong> guarantees that Borgonovo remains a leader in the industry, continually evolving to meet the demands of the modern world.<\/p>\n\n\n\n

\ud83d\udd0d Want to learn more about our journey and discover our premium glassware?<\/strong><\/p>\n\n\n\n

\ud83d\udcd6 Since 1950, Borgonovo has been crafting glass products for the HORECA sector<\/strong>. Explore our collections and find the perfect solutions for your business.
\ud83d\udce9 Download the 2025 catalog<\/strong>ue and discover our full range of products:<\/strong> 2025 catalogue.<\/strong><\/a><\/p>\n\n\n\n

Do you have a project in mind?<\/strong> We are here to bring your ideas to life. Contact us<\/strong> to discuss your needs and create something unique.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Vetreria di Borgonovo has a long-standing history of craftsmanship and innovation in the HORECA sector. In the late 1960s, a fateful encounter was about to change its course forever. A bus arrived in the town square, and among the passengers was a German entrepreneur, Werner Sahm, whose connection to Italy was limited to a brief […]<\/p>\n","protected":false},"author":301,"featured_media":75694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[230,231,232,233,234],"class_list":["post-75723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-articoli-in-vetro-en","tag-produzione-vetro-en","tag-silice-en","tag-vetreria-en","tag-vetreria-borgonovo-en"],"_links":{"self":[{"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/posts\/75723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/users\/301"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/comments?post=75723"}],"version-history":[{"count":0,"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/posts\/75723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/media\/75694"}],"wp:attachment":[{"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/media?parent=75723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/categories?post=75723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.borgonovo.it\/en\/wp-json\/wp\/v2\/tags?post=75723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}